“Understanding Advertising “Speaker: Haluk Mesci/KLAN EUROPE – Founding Partner

“The Past and the Future of Arçelik A.Ş. “Speaker: Nedim Esgin/Arçelik A.Ş. /CEO

Barış Topkaya / Trout&Partners – Turkey Representative

Ayşın Argüden / Microsoft – Human Resources Director

Jack Trout / Trout&Partners – Management Consultant

Murat Lostar / Lostar Consulting – Founder

Can Kullukçu / Philip Morris – Human Resources Director

Erol Bozkurt / Bildem Ltd. Şti. – Process and Systems Analysis Specialist